Super Happy Cloud is a fun side project I created because googly-eyes make everything hilarious and lapel pins are uber hip to put on fanny-packs right now. The idea was to create hundreds of pins and give them away for free at a music festival this summer. The url and #superhappycloud are place on the back of each pin and asking everyone share photos and create hype. Photos with the hashtag will populate the instagram feed on the website. The ultimate goal of the project is to share smiles with strangers.