The Don'Key is a staple for Houstonians, serving up some of the best Tex-Mex in the area. Their branding is offbeat and cheeky, allowing for creative and attention-grabbing campaigns. Below are a few pieces I designed for the restaurant with my team at Design At Work.
A t-shirt illustration was made for The Don'Key Mexican Food restaurant to celebrate Dia de los Muertos. The donkey was first drawn in Illustrator, then traced with a sharpie and brought back into Illustrator to get natural, hand drawn details.
For Cinco de Mayo a campaign was designed to create more hype for the American drinking holiday. The campaign consisted of countdown emails, facebook marketing, video and a snapchat filter for the big day.
A billboard was also designed to direct highway traffic to their location.